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Shan's Bio and Area of expertise

Marketing Professional with over 18+ years' rich experience in Digital Marketing, business planning, E commerce and online promotions. Accomplished at creative developments, website operations, enterprise platform management, Project management, collaborating effectively with stakeholders, vendors and clients.

Major experience across all facets of Business Development, Strategic Management & Leadership, vendor management and executing sales. A keen planner, strategist, and implementer with expertise in devising policies & plans for improving business performance and achieving desired objectives and organizational growth. Proven Project & People Management skills, proficient in managing widely-divergent, simultaneously occurring projects within agreed cost/time lines. Successfully integrate solid management, business development, personnel leadership, and expertise in pursuit of bottom-line goals and objective. Meticulous approach with excellent business presentation, public speaking, event management, entrepreneurial, man-management, time management, leadership skills and expertise in Digital marketing .


Recognized by Govt. Of India for "Outstanding Individual Achievements & Distinguished services to the nation" by honoring with"Indira Gandhi Sadbhavana Award"
Recognized By Indo – Thai Chamber of Commerce for Business Excellence.
Nominated for Young Entrepreneur Award By CNBC TV.
Awarded "Entrepreneur of the Year" By Junior Chamber International
Accredited by Malabar Chamber of commerce for the launch of first website of Malabar region of India.
Recognized by " World Loyalty Summit" For Introducing India's First Smart card based instant redemption loyalty reward program.


  • Marketing Management
  • Corporate Planning
  • Sales Enhancement
  • Affiliate Marketing
  • Distribution Management
  • Online Marketing
  • Channel Management
  • Customer Relationship
  • Team Management
  • New Business Establishment
  • Operations Management
  • Event Management
  • Digital Marketing
  • SEO Analyst
  • Franchisee management
  • Public speaking
  • Business Development
  • Social Media Promotions
  • Administrative Intricacies
  • Leadership Skills
  • Planning, directing and approving the organization's operational policies, objectives and initiatives to ensure future growth.
  • Establishment and implementation of short and long-range organizational goals, objectives, policies, and operating procedures.
  • Ensuring strict observance of set quality standards and assessing the deliverance is as per determined standards.
  • Defined business mission and performance standards across all functional areas and periodically reviewed performance.
  • Key player in analysis, development, and implementation of strategic business plans & policies, ensuring organizational growth, targeting maximum profitability & cost effectiveness.
  • Structured project proposals complete with details of activities, time frame, and required mix of resources..
  • Pivotal in strategic planning and futuristic solution engagement and assisting in setting-up support Teams to achieve pre determined targets.
  • Set and fine-tuned an excellent operational base which is ratified by a very high customer retention ratio, focused on productivity and operational efficiency translating into cost savings and bottom line improvement.
  • Customized strategies to enhance customer services.
  • Structured annual operational budget and implementing control measures to contain expenses within defined limits.
  • Increasing profitability and developing corporate associations for the organizational growth and development.
  • Overall business diversification, logistic management and growth.
Business Development Expertise
  • Enhancement of sales volume and ensuring growth and profitability of the company.
  • Managing corporate relations, business enhancement and diversification and employee satisfaction and retention.
  • Mobile apps marketing
  • Organizing and conducting workshops and seminars on E commerce, Digital Marketing and Mobile Apps
  • Marketing via online / SEO / affiliate networks.
  • Offering training sessions for the team on how to enhance their performance.
  • Devising mechanisms for management of facilities/infrastructure to ensure cost effective workability.
  • Designing & developing strategies for constant growth and profitability.
  • Instrumenting channel partnership / franchisee / distribution / dealer / business associates in the assigned area.
  • Developing Liaisons with the corporate world, government bodies, banks and related institutions.
  • Establishing goals and controls; monitor results to consistently increase profit margins, enhance market position, reduce operating costs, and meet strategic objectives.
  • Pioneer in all phases of the sales cycle from presentations to closings.
  • Conducted several successful workshops on Internet Business Entrepreneurship, Digital Marketing in India and abroad.
  • Public speaking and soft skill development bootcamps.
  • Corporate representations.
  • Employee Induction Programs.
  • Business Branding Workshops.
  • Time Management